Market Assessment

USAID - AFE Kenya (Horticulture) 2001

    This preparatory study was conducted to demonstrate a subsector/business service (SBS) approach to SE development. The objective was to illustrate the tools and methods used in this approach, rather than to carry out a comprehensive study. The methodology included: subsector selection; subsector analysis, identification of constraints and opportunities and of BDS that can address them; market assessment of those BDS, and interventions to develop business services in the subsector.

    In selecting the subsector, the study evaluated a range of subsectors for: unmet market demand, potential for income generation and increased rural incomes, number of SEs and women active in the subsector, potential for synergy and coordination with other USAID objectives, donors, and the government of Kenya.

    Methods for info gathering
    SE Surveys, Focus Group Discussions, Provider Interviews, Secondary source research, Validation workshops, Key informant interviews

    Summary of results
    The fresh vegetable for export subsector is dynamic and includes an array of enterprises; large and small exporters, brokers, input suppliers, and growers. There are many examples of, and great potential for, "win-win" relationships between these enterprises. The subsector has excellent potential and should continue to grow. Support to the development of key business services can contribute to this growth and have a sustainable, positive impact on large numbers of rural households.

    Associated Activities and Documents
    Market Assessment
    »DFID - ECI Kenya 2001
    »USAID - AFE Kenya (Dairy) 2001
    Programme Design
    »Kenya BDS Design, USAID/Deloittes, 2004
    Impact Assessment
    »Assessing the Impact of the Kenya BDS and Horticulture Development Center Projects - Baseline Design (2004) and Report (2005)