Market Assessment

Meat End Market Trends in Kenya, KMT/DFID/Gatsby 2019

    Summary of results
    Some of the key trends highlighted in the study were:

    - The overall increase in per capita consumption of meat by Kenyans
    - The change in consumer preference and consumption patterns towards white meat, leading to a reduction in red meat consumption
    - Consumers becoming more aware of the health concerns around meat consumption. heavily influencing their purchasing habits
    - The need for consumer education on quality meat and the different value-added products available in the market
    - The need for correct and consistent use of the cold chain to deliver high-quality meat products to consumers