Market Assessment

Market analysis of horticulture, tourism and apiculture in Tanzania, ILO 2017

    The analysis performed in this study was prefaced by a sector selection study which resulted in the selection of three sectors: horticulture; tourism and hospitality services; and apiculture. From the evaluated sectors, these three sectors were assessed to be the most relevant for youth and women, with high potential and opportunity, and feasible for the UN to implement effective programming.

    Rapid market assessments were performed to better understand the constraints that limit employment opportunities and decent work for youth and women within the value chains and corresponding market systems within the three selected sectors. From this analysis, future programming can be better designed to addresses the underlying causes to these constraints such that changes to the market system are systemic and focused on job creation for youth and women.

    Summary of results
    From the rapid market assessments, the prospects in horticulture sector were assessed to be promising. The sector is rapidly growing and has strong employment potential for youth. However, a number of symptoms indicate that market system is functioning poorly, such as high post-harvest losses, poor collection and marketing networks and poor input supply. Many of these market systems constraints can be addressed by stimulating private sector partners to begin offering profitable and inclusive services which target a growing market of small-scale farmers.

    The hospitality segment of the tourism sector holds much potential for creating youth employment but the quality of training services is poor and working conditions undesirable, limiting the attractiveness of employment, particularly for qualified labour. If the constraints to training services and working conditions are addressed in a systemic manner, the strong forecast sector growth has potential to translate into quality employment opportunities for youth and women.

    In consideration of the increase in global demand for honey, beeswax, and other apiculture products, the prices associated with such products have increased to a level where small-scale apiculture farming can be sufficiently remunerative and thus, attractive for rural youth. However, the sector, which is still in its commercial infancy in Tanzania, lacks general support infrastructure such as reliable input supply, quality market information, and appropriate processing facilities, among others. Through addressing the root causes to such limitations, the sector has much potential to bring youth into the sector.