Market Assessment

Market analysis of the forest plants industry in the Pcinja and Jablanica Districts, Serbia, 2011

    The Project ‘Private Sector Development in South Serbia’ (2010-14) aims to improve employment and income opportunities by stimulating and facilitating systemic change in key sectors in order to support economic growth and improved access to markets and services. It is sponsored by the Swiss Agency for Development Cooperation and implemented by the Regional Development Agency VEEDA, and covers five municipalities in the Pcinja and Jablanica Districts of Serbia. The inception phase was dedicated to the analysis and design of interventions in three selected sectors: wood processing, forest plants and tourism.

    The attached report presents findings of an analysis of the forest plant sector. It outlines:
    • Information about the project, its methodology, reasons for choosing the forest plant sector and recommendations on using the report
    • Basic information about the forest plants market, including main products, market trends, etc
    • Main market stakeholders, flows between them within the frame of formal and informal regulations, main challenges, and symptoms of poor performance
    • Underlying causes of poor performance
    • The overall vision and logic for development interventions in the forest plants industry, and specific intervention strategies to counter underlying causes of poor performance
    • Next steps for the project