Cambodia MSME Project - Case Studies on Market Development Approach

    MSME conducts activities in 17 of the 24 provinces of Cambodia across nine value chains, including swine, aquaculture, clay roof tiles, honey, tree resin, eco-tourism, potable water, household latrines, and garment industry. The project works across all levels of the value chain, as well the enabling environment (rules) and supporting environment (institutions) of the targeted sectors.

    In the attached case studies, different aspects of the project’s successful market development approach are explored in more detail:

    1. Stimulating Client Self-Selection– this study describes how the project employed the M4P principles of self-selection and crowding-in to select clients

    2. Improving Competitiveness to Expand Economic Space – this study describes how the project fostered a culture of collaboration among rural businesses in the targeted value chains

    3. Expanding Political Space to Improve Economic Governance and Growth – this study describes how the public and private sectors can be motivated to work together to improve the business environment

    Associated Activities and Documents
    Impact Assessment
    »Cambodia MSME Project: Final Monitoring and Evaluation Report, 2008
    »Final Performance Evaluation of Cambodia MSME II/BEE Project, USAID, 2012
    Final Documentation
    »Cambodia MSME Project - Final Report, 2008