Implementation

Scaling up in agriculture, rural development and nutrition. The PepsiCo model, IFPRI, 2012

    Description
    The PepsiCo model for scaling up agricultural supply chains, technology transfer, and agronomic education is used in a similar fashion across countries and regions. In each case, the process is adapted to fit local culture, agricultural maturity, politics, and market demands. Following a description of the general scaling-up model, this brief examines two examples.