Scaling up in agriculture, rural development and nutrition. The PepsiCo model, IFPRI, 2012

    The PepsiCo model for scaling up agricultural supply chains, technology transfer, and agronomic education is used in a similar fashion across countries and regions. In each case, the process is adapted to fit local culture, agricultural maturity, politics, and market demands. Following a description of the general scaling-up model, this brief examines two examples.