Market Assessment

Making Market Information Services Work for the Poor in Uganda (2008)

    To assist farmers in monitroing and adjusting to new market conditions, a new generation of low cost market information services is being developed that takes advantage of information and communication technologies such as FM radios, mobile phones, and internet-based communications systems.

    This study by Shaun Ferris, Patrick Engoru and Elly Kaganzi evaluates how farmers access and use market information to improve their market decision making. It also evaluates whether there are any advantages of collective action in using market information to improve marketing decisions.

    Summary of results
    Survey results found that all farmers interviewed were able to access market information through radio and mobile phones. In Uganda, up to 94 percent of farmers interviewed owned a radio and 25 percent of farmers owned mobile phones.
    Up to 52 percent of farmers indicated that receiving Market Information Services (MIS) had a positive impact on their business, and 39 percent stated that it had a lot of impact in terms of decision making and stabilizing incomes.For more detailed findings please refer to the study.