Synthesis Documents

Building Competitiveness in Africa's Agriculture: A Guide to Value Chain Concepts and Applications, World Bank, 2010


    The Guide outlines a range of methods and tools that aim to increase the productivity and performance of sub-Saharan African agriculture. It is written by C. Martin Webber and Patrick Labaste. The authors outline thirteen tools for value chain analysis. Discussion of the tools is interspersed with practical examples of how the tools have been used, mostly drawing on cases from Africa. Recurring themes include market focus, partnering, collaboration, information sharing and innovation.

    The publication is organised as follows:
    • Section 1 introduces the Guide, its objectives, and its scope.
    • Section 2 includes the definition of value chains, a description of their structure, and background on using and analysing value chains.
    • Section 3 reviews existing literature on value and supply chains, including current theories and applications. Among the themes discussed are trust and cooperation among value chain participants, market power, intra-firm relationships, innovation, information sharing and the appropriate points of intervention for development practitioners.
    • Section 4 (documents 2-6 at the bottom of this page) discusses individual tools used in value chain analysis, as well as the associated case studies.
    These are the tools:

    1. Choosing Priority Sectors for Value Chain Interventions
    2. Designing Informed Strategies across the Value Chain
    3. Conducting Benchmarking and Gap Assessments of Value Chains
    4. Upgrading and Deepening the Value Chain
    5. Identifying Business Models for Replication
    6. Capturing Value Through Forward and Backward Integration
    7. Horizontal Collaboration: Creating and Taking Advantage of Economies of Scale
    8. Positioning Value Chains and Products for Greater Value and Competitiveness
    9. Applying Standards and Certifications to Achieve Greater Quality
    10. Identifying Needed Support Services for the Value Chain
    11. Improving the Operating Environment by Promoting Public-Private Dialogue
    12. Achieving Synergies Through Clustering
    13. Monitoring Achievements in Value Chain Performance

    These are the case studies:

    1. Prioritizing Value Chains by Using Comparative Analysis: Value Chain Selection in Mozambique
    2. A Structured Value Chain-Based Approach to Designing a Strategy of Agricultural Competitiveness and Diversification in Mali
    3. Understanding the Value Chain and Integrating Information into Strategy: Nigerian Domestic Catfish
    4. Ugandan Floriculture: Benchmarking and Gap Analysis
    5. Kenyan Green Beans and Other Fresh Vegetable Exports
    6. Identifying and Implementing Replicable Business Models: Mozambican Cashews
    7. Capturing Value through Integration: The Ghanaian Pineapple Industry and Blue Skies Holdings Ltd.
    8. Creating and Taking Advantage of Economies of Scale: The Ghana and Côte d'Ivoire Experiences in Fresh Pineapple Exports
    9. Creating and Taking Advantage of Economies of Scale within the Mozambican Cashew Value Chain
    10. Value Chain Strategies for Market Repositioning: Rwandan Coffee
    11. Ugandan Nile Perch Quality Management and Certification
    12. Identifying Needed Support Services for the Value Chain:Zambian Cotton
    13. Improving the Operating Environment through Public-Private Dialogue: Botswana Cattle Producers Association
    14. Achieving Synergies Through Clustering: Kenyan Avocados