Programme Design

GTZ Sri Lanka EIP - Improving Business Information Services, 1999

    Description
    The Enterprise Information Project was designed to help MSMEs improve their economic activities by increasing the availability of relevant, up-to-date business information. The project established 'information desks' in four districts, but, because they operated in isolation from one another, the data was a patchwork of potentially valuable information that differed from one area to the next, was difficult to access, and did not meet the needs of the business community as a whole.

    Businesses claimed they would pay anything for the right information and they generally preferred value-added, processed information to raw data.

    The design task was to consolidate and restructure the 'desks' into a coherent information network able to supply easily accessible, high quality, and useful information. The central element of the network was to be a customer-driven, standardized information platform that would make existing internal and external databases and information sources available to all users at standard prices. Existing staff would become sector specialists who would integrate, upgrade, and organize information by sector and area. An intensive marketing campaign would educate potential clients on the availability and the benefits of the information.

    The report uses the example of the garment sector, the sector valued most by all desks, to detail the various steps needed to complete this transformation.


    Methods for info gathering
    SE survey, provider survey, secondary source research, key informant interviews, qualitative

     
    Associated Activities and Documents
    Market Assessment
    »GTZ Sri Lanka EIP - Desk Study of Business Information Services Market 2000
    Implementation
    »GTZ Sri Lanka EIP - Developing Commercial Information Products 2001