Ziwa: Marketing in Kenya, 1998

    Although Ziwa Creations is just over a year old, this case study examines Ziwa Creations operation in details, emerging issues and challenges faced from experience to date. It discusses the marketing service to provide an effective and efficient service, and the financial viability of the service and the organisation. It also looks at learning points and emerging issues.

    Associated Activities and Documents
    Synthesis Documents
    »Harare DC Conference, 1998