Marketing case studies from Latin America, 1999

    Based on three case studies of marketing service providers (dealing with handicrafts, non-traditional agricultural products, and household goods), this study will focus on the possibility for short and long-term sustainability of marketing services. The study discusses the impact ancillary services have on the ability for (partial or full) cost-recovery and for institutional sustainability, and the business strategies adopted by each marketing service provider. The study further draws from a survey that was distributed to more than 500 marketing service providers in Latin America and the Caribbean. The survey results are presented in an annex, and offers a picture of the current market for marketing services, types of services, and the manner in which they are provided.

    Associated Activities and Documents
    Synthesis Documents
    »Rio de Janeiro DC Conference, 1999 (global)